29th August 2007
More Guerrilla Advertising
Submerged Hoarding/ Loo
These two adverts show advertising agency, Contract’s striving efforts to find unique ways to advertise for Fame Adlabs, a huge five screen multiplex in Mumbai, India. Their determination to present advertising in unexpected places in unsought of ways is particularly inspiring to me and another example of this new wave of guerrilla advertising.
The first advert shows a billboard for the release of global disaster movie, ‘The Day After Tomorrow’, submerged into the sea. The title and release date of the film is just visible above the waves. Conveniently, a small buoy used to tie boats to, appears next to the billboard with the similar resemblance to a submerged skyscraper. I think this advert placement is extremely clever and witty, it echoes wonderfully what the movie is about.
The second advert by Contract, of similar calibre, is to show the release of the film ‘Spiderman 2’. Placed in the male toilet of the cinema, a urinal placed at a height, separate from the others, has a small poster alongside it, denoting the film title. The idea that there is a toilet that only Spiderman himself could use is not only amusing but also, impossible to ignore, and therefore very effective in its purpose.
These types of ambient advertising appeal to me as it involves an interactivity with the viewer that is impossible to ignore. The audience has to pay attention to these adverts, it is unavoidable and therefore, extremely effective in getting its message out.
More Guerrilla Advertising
Submerged Hoarding/ Loo
These two adverts show advertising agency, Contract’s striving efforts to find unique ways to advertise for Fame Adlabs, a huge five screen multiplex in Mumbai, India. Their determination to present advertising in unexpected places in unsought of ways is particularly inspiring to me and another example of this new wave of guerrilla advertising.
The first advert shows a billboard for the release of global disaster movie, ‘The Day After Tomorrow’, submerged into the sea. The title and release date of the film is just visible above the waves. Conveniently, a small buoy used to tie boats to, appears next to the billboard with the similar resemblance to a submerged skyscraper. I think this advert placement is extremely clever and witty, it echoes wonderfully what the movie is about.
The second advert by Contract, of similar calibre, is to show the release of the film ‘Spiderman 2’. Placed in the male toilet of the cinema, a urinal placed at a height, separate from the others, has a small poster alongside it, denoting the film title. The idea that there is a toilet that only Spiderman himself could use is not only amusing but also, impossible to ignore, and therefore very effective in its purpose.
These types of ambient advertising appeal to me as it involves an interactivity with the viewer that is impossible to ignore. The audience has to pay attention to these adverts, it is unavoidable and therefore, extremely effective in getting its message out.
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