Advertising, The Guinness Campaign

Guinness are known for their iconic advertising, from illustrations by John Gilroy in the 1930s to the famous, ‘tick, follows tock, follows tick, follows tock’ advert by director, John Glazer. This new advert follows the same “Good Things Come To Those Who Wait” campaign, with a narrator explaining how his brother has always been able to swim out in the sea, timing himself to the pouring of the Guinness pint. He always arrives at the bar just as the pint is finishing. The advert ends with the narrator saying that his brother is worried that he is getting older and one day will not make it back in time, that he will loose, “he will never loose” the narrator replies. It ends with the typical Guinness style of emphasising the exceptionally long preparation of Guinness “it takes 119 seconds to pour the perfect pint.” I think this is quite an upbeat advert that makes one feel light hearted and good about life. Not overly complicated but still driving home the famous message that “Good things come to those who wait.”