Free Tibet, Advertising

I have searched all over the internet to find a picture of this advert but to no success. However, i would still like to discuss it in my blog. Client: Free Tibet Agency: Euro RSCG, Zurich The poster is completely in black and white. We see five rows of the letter t, the typeface has been chosen to resemble a cross. On the last line we see the row of t's which then turn into the word 'Tibet'. The variation in the visual pattern attract the viewer attention immediately, and represented the message in a striking manner. The message to this poster is to Free Tibet, that "Tibet is occupied by China. Your concern can keep Tibet alive."

The advert was created by Zurich agency Euro RSCG for the Swiss-Tibetan Friendship Society who are one of the man charities involved in the Free Tibet campaign. I think this is an extremely important poster in reminding people an issue that has gone on for many years is still going on.

The Free Tibet Campaign stands for the Tibetans' right to determine their own future. It campaigns for an end to China's occupation of Tibet and for the Tibetans' fundamental human rights to be respected. Free Tibet was founded in 1987 and is a non-profit, non-governmental organisation. They are unable to apply for charity status in the UK as laws deem that there work is to much of a political nature, such as Amnesty International and Greenpeace. Free Tibet generates active support by educating people about the situation in Tibet. It is independent of all governments and is funded by its members and supporters.

This poster is very clever at grabbing the audience attention. The cross, appears like a gravestone, sets an ominous, serious tone to the poster, to drive home the reality of the situation in Tibet.

See if u can find it online.