Wednesday 12 September 2007

Packaging, Dr Stuart's


Known for its designs for iconic brands such as Green and Blacks, Innocent Smoothies and Absolute Vodka, Pearl Fisher are the faces behind the new designs for herbal tea company, Dr Stuart’s. When asking Only Natural Products managing director, Keith Garden, he claimed “We wanted a radical new look for Dr Stuart’s to shout about our quality, embody the brand’s unique personality - warm, distinctive, quirky and quintessentially British – and fly off the shelves.” I think the new designs set Dr Stuart’s teas apart from all the other herbal teas available. I work in a health food store and have noticed the striking difference between these teas and other tea designs; they certainly stand apart from the crowd. The designs that appear on the tea box show illustrations that show similarities to the iconic Monty Python illustrative style. Images are extremely bizarre, only relating obscurely to the product, for example ‘Lax Plus’ (laxative tea) shows someone going down a helter-skelter, conveying the idea of release. I think these new designs are eccentric and beautifully executed.

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