This is quite an old advert for Lynx and I was reminded of it the other day when I went to the Media Museum in Bradford. It shows a couple lying in bed and going around the city picking up their clothes and putting them back on, as if they are going back on a journey they have just taken. The ad ends with the couple back where they started, meeting in a supermarket.
I think this advert is nicely presented and it helps that the couple are both truly gorgeous people. I've decided to include this in my blog as I feel it is a gentle, clever way to express the idea of the 'Lynx Effect'. Subtle.
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